Star Wars IMAX Behind the Frame Featurette

Directly below is a particularly strong quote from J.J. Abrams that is featured at the end of the piece:

“That feeling of going to the movies and having a fully immersive, powerful, high-quality presentation of the film is something that is more valuable than ever and I think IMAX stands for that. When you go to see a movie in that format you know you are going to get something that is the best version of going out to the movies.”