Privacy Policy

Effective Date: September 12, 2025

Brenden Theatre Corporation (“Brenden,” “we,” “our,” or “us”) values your trust and privacy. This Privacy Policy explains how we collect, use, share, and safeguard your information when you interact with our theatres, website, mobile applications, and related services (collectively, the “Services”).

By using our Services, you agree to this Privacy Policy. If you do not agree, you must not use the Services.

2. Information We Collect

a. Information You Provide

-- Name, email address, phone number, or postal address.

-- Account or membership registration details.

-- Payment information (collected by our third-party processors).

-- Communications with us (emails, forms, customer service requests).

Preferences and settings you choose in your account or app.

b. Information From Your Devices & App

-- IP address, browser type, device type, operating system, and language.

-- Device identifiers (e.g., advertising IDs, cookie IDs).

-- Usage data (pages viewed, buttons clicked, features used).

-- App permissions such as location services, camera, and push notifications (if you allow them).

c. In-Theatre Information

-- Video cameras for security, crime prevention, and asset protection.

d. Information From Other Sources

-- Data from analytics, marketing, ticketing, or loyalty providers.

-- Information you authorize third parties (e.g., app stores, social media) to share with us.

3. How We Use Your Information

We and our service providers use your information to:

-- Provide, improve, and personalize our Services.

-- Process transactions (tickets, concessions, memberships).

-- Send you account updates, confirmations, and support.

-- Deliver promotional offers, loyalty rewards, and marketing (email, SMS, push).

-- Conduct analytics, advertising, and audience measurement.

-- Detect, investigate, and prevent fraud or unlawful activity.

-- Comply with legal obligations.

4. How We Share Information

We may share your information in the following ways:

-- Service Providers: Payment processors, email/SMS vendors, analytics providers, cloud hosting, and other vendors who work on our behalf under written contracts.

-- Advertising & Marketing Partners: We may share pseudonymous identifiers (e.g., hashed emails, device IDs) with partners for interest-based advertising and audience matching. We do not permit these partners to use your data for their own purposes.

-- Business Transfers: In connection with mergers, acquisitions, or sale of assets.

-- Legal & Safety: When required by law or to protect rights, safety, or property.

-- Aggregated/De-identified Data: May be shared without restriction.

We do not sell personal information for money. Certain uses of cookies, advertising IDs, or audience matching may be considered a “sale” or “sharing” under state law; see Section 6.

5. Cookies & Tracking Technologies

We and our partners use cookies, pixels, SDKs, and other identifiers to:

-- Remember your preferences.

-- Improve website and app performance.

-- Deliver personalized content and ads.

-- Measure campaign effectiveness.

For details and opt-out options, see our Cookie Policy.

6. Sale or Sharing of Personal Information

We do not sell your personal information for money. We may “share” personal information (e.g., device IDs, hashed emails, cookie data) for advertising and analytics.

You have the right to opt out of sale or sharing:

-- Use our “Do Not Sell or Share My Personal Information” link.

-- Send a request to [privacy@brendentheatres.com].

We honor Global Privacy Control (GPC) signals as a valid opt-out.

7. Text Messaging & Push Notifications

When you create an account or membership, we automatically enroll you to receive marketing communications (email, SMS, push notifications). These messages may include promotions, loyalty offers, and updates about our theatres. You can opt out of marketing communications at any time by following the instructions in a message or adjusting your account preferences. By opting in, you consent to receive autodialed, telemarketing text messages.

-- You can opt out by following instructions in a message or contacting us.

-- Push notifications can be controlled through your device settings.

8. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from them.

We retain personal information as long as necessary to:

-- Provide the Services.

-- Comply with legal obligations.

-- Resolve disputes and enforce rights.

We maintain reasonable technical, administrative, and physical safeguards to protect your information. However, no system can guarantee 100% security.

11. Your Privacy Rights

Depending on your location, you may have the right to:

-- Know what personal information we collect and how it is used.

-- Access a copy of your personal information.

-- Request deletion of your information.

-- Correct inaccurate data.

-- Opt out of sale or sharing of personal information.

-- Limit use of sensitive personal information (e.g., precise location, payment details).

To exercise these rights:

Email [privacy@brendentheatres.com], or use the forms linked in our website footer.

We may need to verify your identity before processing your request. We will not discriminate against you for exercising your rights.

12. Third-Party Services

Our Services may link to or integrate with third-party platforms (e.g., ticketing partners, app stores, social networks). We are not responsible for their privacy practices. Please review their privacy policies before sharing information.

13. International Transfers

We may process and store personal information in the U.S. or other countries where our service providers are located. When required, we use legally approved transfer mechanisms (e.g., Standard Contractual Clauses for EU/UK data).

14. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with a new Effective Date. Continued use of the Services after changes constitutes acceptance.

Brenden Theatres Corporation

4321 W. Flamingo Rd.

Email: [privacy@brendentheatres.com]

Privacy Policy

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