Hugh M. Hefner To Be Honored With Brenden Celebrity Star: Sponsored By Jack Daniels’ Distillery

****MEDIA ALERT**** HUGH M. HEFNER TO BE HONORED WITH BRENDEN CELEBRITY STAR SPONSORED BY JACK DANIEL’S DISTILLERY WHAT: Johnny Brenden will present his Brenden Celebrity Star to Playboy Publisher Hugh M. Hefner honoring his over 50 years of contributions to the entertainment industry. WHO: Playboy Publisher Hugh M. Hefner Brenden Theatres President & CEO, Johnny Brenden Palms Casino Resort President & CEO, George Maloof Hugh Hefner’s Brenden Celebrity Star is sponsored by Jack Daniel’s Distillery Presentation Hosted by Red Carpet VIP Master of Ceremonies: Robin Leach (soon to be seen on VH1’s Fame Game) WHEN: Saturday, October 7, 2006 12:00 p.m. – Press check-in 12:30 p.m. – Brenden Celebrity Star Dedication Ceremony WHERE: Brenden Theatres & IMAX® Theatre Lobby Palms Casino Resort 4321 W. Flamingo Rd., Las Vegas, Nevada SPECIAL GUESTS: Holly Madison, Kendra Wilkinson, and Bridget Marquardt from the hit E! Television show “The Girls Next Door.” Their 2007 Swimsuit Calendar signing will follow the dedication ceremony at 1 p.m. in the Playboy Store. Playboy Playmate Julie McCullough (Miss February 1986) Playboy Playmate Heather Kozar (PMOY 1999) DETAILS: As Editor-in-Chief and Chief Creative Officer of Playboy, Hugh M. Hefner has profoundly influenced society in the last 50 years, during which his publication has been the world’s best-selling men’s lifestyle magazine. Hefner championed the reconstruction of the Hollywood sign and was honored with a star on the Hollywood Walk of Fame for his efforts. His company produced numerous motion picture features and television programs including Roman Polanski’s Macbeth; Monty Python’s first film, And Now for Something Completely Different; Peter Bogdanovich’s Saint Jack; and The Naked Ape, with Universal Studios. Currently, he can be seen on the hit E! Entertainment behind-the-scene of the Playboy Mansion reality show “The Girls Next Door.” Hef cites the movies as his major influence (he claims that as a boy, he escaped into the dreams and fantasies of the films from his childhood) and have impacted everything from Playboy magazine and the corporation to his life in general. Movies continue to be a major part of his life. His personal archive contains more than 4,000 feature films. About Jack Daniel’s Officially registered by the U.S. Government in 1866, the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly. About Red Carpet VIP Red Carpet Entertainment Group, DBA Red Carpet VIP was incorporated in 2002 and has quickly established itself as the premier concierge service in Las Vegas. Red Carpet VIP specializes in personal VIP treatment which may include fine dining, hosted club entry, tableside bottle service, private entertainment, luxury transportation, concert or show tickets and anything else the client may desire. About Brenden Theatres Following in the tradition of his grandfather, the late Ted Mann, once owner of the Mann’s Chinese Theatre in Hollywood, Johnny Brenden has created the Brenden Celebrity Star which will be placed in the lobby of his theatre located inside the Palms Casino Resort. Celebrities who have received Brenden Celebrity Stars include actress Rhonda Fleming, Dennis Hopper, Sylvester Stallone, actor Dean Cain, actor Clifton Collins, Jr., and others. News media coverage requested at the Brenden Celebrity Star unveiling. ###