FOR IMMEDIATE RELEASE
August 17, 2009
JOHNNY BRENDEN TO HONOR MICHAEL JACKSON WITH BRENDEN CELEBRITY STAR
Rare Screening of Michael Jackson’s MOONWALKER Film to Follow Ceremony
WHAT: Johnny Brenden will present his Brenden Celebrity Star (posthumously) to music legend and King of Pop Michael Jackson.
WHO: Joe Jackson (father of Michael Jackson accepting on behalf of the Jackson family)
Brenden Theatres Corp President & CEO, Johnny Brenden
Palms Casino Resort President & CEO, George Maloof
Hosted by Robin Leach
Introduction by Jerry Olivarez,
Executive Director Public Relations, Brenden Theatre Corp
Special Dedications By:
Frank DiLeo (Michael Jackson’s manager)
Jersey Boys’ Erich Bergen
Celebrity Journalist Steve Friess
WHEN: Saturday, August 29, 2009
6:00 p.m. – Press check-in
7:00 p.m. – Brenden Celebrity Star Dedication Ceremony
8:00 p.m. – Screening of “Moonwalker” film to follow
WHERE: Brenden Theatres & IMAX® Theatre Lobby
Palms Casino Resort Flamingo Rd., Las Vegas, Nevada
DETAILS: Brenden Celebrity Star dedication ceremony follows the “Las Vegas Celebrates the Music of Michael Jackson Concert” to be held at The Pearl Palms at 3:00 p.m. For more information visit www.vegaslovesmj.com.
Viewing of Brenden Celebrity Star Dedication is free to public.
Tickets to “Moonwalker” screening are $20 adults/$10 children
and available at Brenden Theatres Box Office and at
www.brendentheatres.com. Proceeds to benefit music education in Clark County Public Schools.
**Johnny Brenden will match the funds raised from the “Moonwalker” screening with an additional donation to the Clark County Public Schools music education program.
About Michael Jackson:
Michael Jackson, dubbed the “King of Pop,” was an American musician and one of the most commercially successful entertainers of all time. Born August 29, 1958 in Gary, Indiana, his unique contributions to music and dance made him a prominent figure in popular culture for four decades.
Jackson began his musical career at the age of 5 joining his siblings in the music group, the Jackson 5. In 1971, at the age of 13, he began his solo career. His 1982 album Thriller remains the best-selling album of all time, with four others – Off the Wall (1979), Bad (1987), Dangerous (1991) and HIStory (1995) – among the best selling. He popularized several physically complicated dance moves, such as the robot and the moonwalk.
A two time inductee into the Rock and Roll Hall of Fame, his other achievements include multiple Guinness World Records, 13 Grammy Awards, 17 number one singles, and estimated sales of over 750 million records world-wide. He was inducted onto the Hollywood Walk of Fame in 1984. Throughout his career he received numerous honors and awards, including the World Music Awards’ Best Selling Pop Male Artist of the Millennium and the American Music Award’s Artist of the Century Award.
He was also a notable philanthropist and humanitarian who donated and raised millions of dollars through his own Heal the World Foundation, and support of 39 other charities.
BACKSTORY: Johnny Brenden became a friend to Michael Jackson and his children during the last several years during Jackson’s stay in Las Vegas.
According to Johnny Brenden, Michael loved watching movies and especially the IMAX® in a public setting. Jackson had said in several interviews one of the things that was hardest about being such a high profile public figure was the opportunity to do things like watch movies in an actual movie theatre. At Brenden Theatres at the Palms Casino Resort, Jackson and his children had the opportunity to be regular moviegoers.
Brenden would bring Jackson and his children in the rear entrance and seat them next to other theater goers. Jackson would get to enjoy a movie without disruption or interference. Jackson told Brenden he really enjoyed these experiences.
Over a several year period, Michael and Brenden spoke many times and Brenden, along with his personal publicist Jerry Olivarez, met with Jackson in his Las Vegas home along with his father, Joe Jackson. One of Brenden’s passions is the Brenden Celebrity Star which he created in honor of his late grandfather, Ted Mann to recognize outstanding achievements in entertainment. Brenden wanted to honor Jackson with a Brenden Celebrity Star of his own. Jackson accepted the Brenden Celebrity Star and was very excited about the prospect of receiving such an honor. Brenden and Jackson discussed the logistics of the Brenden Celebrity Star and other projects.
Jackson was especially interested in the IMAX® film format and Brenden and he had substantial dialogue on pursuing a project together. There had been discussion that following Jackson’s European tour that he might settle in Las Vegas for a permanent showcase. The plan was to present the Brenden Celebrity Star to Michael Jackson in conjunction with the announcement of such a show or other project.
Brenden stated that he thoroughly enjoyed getting to know the late musician and noted that Jackson’s children were always well behaved and a delight. Brenden is glad that he had the opportunity to bring a little normalcy to the late popstar’s life. Brenden stated, “You could see how Michael Jackson yearned for the chance to be just a regular moviegoer and to have such an experience most of us take for granted.”
About Frank DiLeo
Frank DiLeo is an American music industry executive who served as Michael Jackson’s manager from 1984 through 1989 and again in 2009. DiLeo was the executive producer for Jackson’s full-length movie “Moonwalker,” wrote and executive produced three Pepsi-Cola commercials and eight music videos including the Grammy winning video “Leave Me Alone”. DiLeo managed Jackson’s Bad World Tour, the largest-grossing tour of all time.
About Brenden Celebrity Star
Following in the tradition of his grandfather, movie pioneer Ted Mann, once owner of the Mann’s Chinese Theatre in Hollywood, Johnny Brenden created the Brenden Celebrity Star which are placed in the lobby of his theatre located inside the Palms Casino Resort. Celebrities who have received Brenden Celebrity Stars include actress Rhonda Fleming, Dennis Hopper, Sylvester Stallone, Cuba Gooding, Jr., Hugh Hefner, sports legend Shaquille O’Neal, singer Kid Rock, actor Dwayne Johnson, actor Dean Cain, actor Clifton Collins, Jr., Robin Leach, George Maloof, among others.
News media coverage requested at the Brenden Celebrity Star unveiling.